Well, this ad is right on point when it comes to nail trends. As of late, there has been a huge surge in nail design that it has become quite an art in its own right. This ad had to be a pretty big feat since the nail is probably the human body's smallest canvas!
Kudos to Kia! The concept behind this ad is creative.
My assumption can only be that the Kia Picanto is a girly car. Marketing an automobile this way will definitely not be getting any of the world's gentlemen lining up to drive one of these engines off the lot.
Vroom, vroom ladies.